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We Got Hacked! Social Media’s Security Issue…or PR Stunt?
NBC News, The Associated Press, The New York Times, Burger King, Fox News, PayPal, Jeep, Wall Street Journal, Washington Post, Bloomberg News, CBS, and “60 Minutes” are all part of the community of...
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Is Your Content Marketing Human?
As inbound marketing dominates the digital landscape, we continue to see the advancement of digital publishing tools, analytic suites, and measurement techniques. And while these tools make life easier...
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Is Content Missing Context? The Real-Time Marketing Complex.
With the flip of a switch and a well-crafted tweet, the Super Bowl blackout of 2013 became the day that real-time marketing took over the social media stage. But now as this growing trend has saturated...
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Trending Topics: Late Night’s Social Media Triumph
When it comes to creating viral hits and social sensations, there is no question that late night television is becoming the channel to rule them all. To refresh the memory, let’s take a quick look at...
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The Marketing Oscars: Who Deserved The Win?
The final golden statue has been awarded, pizza slices eaten, and champagne popped…but at the end of the night who walked away as the real Oscar marketing winner? With an estimated more than 40 million...
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Social Mapping: Will Findery Make its Mark?
Social discovery is not a new concept. With Foursquare check-ins, Yelp reviews, Instagram captures, and daily postings of opinions throughout the social sphere, social media has become a well-saturated...
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Social Snapping: How Five Brands are Embracing Ephemeral Marketing
Quick and fleeting, photo messaging application Snapchat has becoming a growing force with brands wanting to test the power of Ephemeral Marketing. Combined with the rapid advancement of mobile...
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Social Media Storytelling: The Stop Motion Video
From content writing to website building to social media promoting, the art of brand storytelling has become a crucial element in the success of a marketing campaign. And while there may be hundreds of...
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Boards with Benefits: 5 Stand Out Brands on Pinterest
While some may think that Pinterest is simply a place to organize recipes or discover new travel destinations, many brands have been quick to utilize the visual platform as a way of successfully...
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The Social Spark: 3 Sources for Social Media Success
The world of social media is constantly evolving, and it’s important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such...
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The Integrated Digital Marketing Chronicles: Convey & Promote Your Brand
You’ve established your brand values and goals, now what? In the second stage of the Integrated Digital Marketing process, we examine some effective tactics and actions you can take to convey and...
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6 Reasons to Get Consistent With Your Content Strategy
Research, strategy, writing, monitoring, measurement, more writing…the content marketing to-do list never ends! With the amount of published content expanding daily, how is one to keep up with the...
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Businesses: It’s Time to Get Social, Think Local, & Spend on Mobile
As a local business, you may have come across the term SoLoMo. The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into...
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